Domestic Performance

Staging the Consumable Image

Digital media within the shared economy has begun to challenge the centralized notion of standardization. The homogenized idea of domesticity propagated on sharing platforms has a profound influence on how people think they want to live. The domestic spaces shared on these platforms challenge the Neufert’s notions of standardization preferring efficiency by propagating standards responding to the photographic outcome. This phenomenon has demanded the act of staging private spaces for the public eye.